Wednesday, February 17, 2010

DealerExpo Show: Quality Over Quantity?

For the first time in our history, Leader had a booth at the DealerExpo show. The eCaddy Deluxe GPS and iPod / iPhone mounting kits had been nominated for a Kickstart Award, and we wanted to talk to motorcycle dealers about our products.

Many dealers are not aware of Leader or the high-quality mounting kits we make, and we want to change that! And we wanted to pick their brains about how our products might be displayed in their shops (and what it would take to convince them to do so).

Despite the lower show attendance and a decided lack of sleep (the people in the room above me were escorted out of the hotel at 5:15am by the Indy police), we made some quailty contacts.

The most challenging part of the trip? Returning home through a small snowstorm in WI and MN that made the roads quite slippery. We were both more than ready to quit by the time we arrived home at 5am!

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